Simple and privacy-friendly
alternative to Google Analytics

Plausible is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Why use Plausible?

Plausible is built for privacy-conscious website owners. Here’s what makes it a great Google Analytics alternative

  • Check website traffic and site analytics in 1 minute

    Plausible is simple and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.

  • Lightweight script which keeps your site speed fast

    Plausible script is 14 times smaller than Google Analytics script. You will reduce your page weight and your site will load faster.

  • Doesn’t track nor collect any personal data

    Plausible respects the privacy of your visitors. Your traffic data is not used for any other purposes. You fully own and control it. See our data policy for details.

  • No cookie banners or GDPR/CCPA consent needed

    Plausible does not use cookies and is fully compliant with GDPR, CCPA, PECR and other privacy regulations out of the box.

  • Define key goals and track conversions

    Set custom events or page URLs as your goals and see how they convert over time to understand and identify the trends that matter.

  • Get weekly or monthly reports directly into your inbox

    Keep an eye on your traffic with automated email reports. Email reports can be scheduled to be sent to multiple recipients.

  • Open your web analytics to everyone

    Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them.

  • Share the stats privately with your clients

    You can share your stats privately by generating a shared link. This link is impossible to guess but you can add password protection for extra security.

Simple analytics at a glance

Google Analytics is overkill for most site owners. Plausible is easy to use and understand with no training or prior experience.

  • Unique visitors, total page views and the bounce rate

    Choose the time range that you want to analyze. The visitor numbers are automatically presented on an hourly, daily or monthly graph.

  • Top referral sources and most visited pages

    Answer the most important question about your website – where are your visitors coming from and what are they viewing?

  • Visitor location and device stats

    See the list of countries your traffic is coming from. See the device, browser and operating system your visitors are using. All the basics in a completely anonymous way.

Screenshot of referrers
Google Search Console

Integrates seamlessly with your favourite tools

Plausible is simple to set up and integrate with popular tools such as WordPress, Ghost, Squarespace, Wix, Weebly and Google Search Console.

“Plausible is focused on exactly what I need: clear insights into my site visitors, without getting in my way.

Image of Felipe Sere
Felipe Sere
Software Engineer, 8th Light


Simple, traffic-based pricing

Sign up for 30-day unlimited trial. No credit card required.

$6 /mo
  • Up to 10k pageviews per month

  • Unlimited websites

  • 100% Data ownership

  • Email support

$12 /mo
  • Up to 100k pageviews per month

  • Unlimited websites

  • 100% data ownership

  • Priority support

$36 /mo
  • Up to 1m pageviews per month

  • Unlimited websites

  • 100% data ownership

  • Priority support

Frequently asked questions

1. Can I use Plausible on more than one website?

Yes. You can add as many websites as you want under a single account. You will be charged for the total pageviews on all of your websites combined. For example, on the 10k plan you can either have 10 websites that each get 1000 pageviews per month, or one website that gets 10,000 pageviews per month.

2. What happens if I go over my plan limit?

You don't have to pay for a one-time spike in traffic, but if you go over your plan limit for 2 months in a row, we will contact you to discuss upgrade options.

3. Is Plausible open-source?

Plausible is fully open-source and available on Github so you can check out the code. We welcome feedback, have a public roadmap and are available to you via email.

4. Why is Plausible not free like Google Analytics?

Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.

With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties. Since we don't make money from targeted advertisement, we must ask for a small fee to keep the servers running.

5. How do you make sure my visitors' privacy is protected?

We take painstaking care to not collect or store any personal information that could be tied back to the visitor. You own your data and we will never sell it or use it in nefarious ways. Read more about our data policy.

Ready to dive in?
Start your free trial today.